| 单词 | 大众传媒 |
| 释义 | 〔multimedia〕The use of several mass media, such as television, radio, and print, especially for the purpose of advertising or publicity. Also called mixed media 多种媒体组合：多种大众传媒的使用，象电视、无线电和报纸的组合，特别是出于广告或宣传的目的 也作 mixed media〔medium〕The etymologically plural formmedia is often used as a singular to refer to a particular means of communication,as inThis is the most exciting new media since television. This usage is widely regarded as incorrect;medium is preferred. A stronger case can be made in defense of the use ofmedia as a collective term, as inThe media has not shown much interest in covering the issue. As with the analogous wordsdata and agenda, the originally plural form has begun to acquire a sense that departs from that of the singular: used as a collective term,media denotes an industry or community. Thus the example sentence given here would not be appropriately paraphrased asNo medium has shown much interest in covering the issue, which suggests that the disinclination abides in the means of communication itselfrather than in its practitioners.Ifmedia follows the pattern of data and agenda, this singular use may become entirely acceptable someday.But despite its utility,many people still regard it as a grammatical error.语源复数形式media 常用作单数， 用来指传播手段中的某一种，例如在下面这是自电视出现以来最激动人心的新式传媒 的句子中。 许多人都认为这一用法是不正确的；他们还是喜欢用medium 这一单数形式。 我们能提出更为有力的例子来为media 作为集合名词的用法进行辩护， 如下面的句子：大众传媒对于报道这一事件没有表现出多大兴趣 。 正如类似于原为复数形式的其他两个词data 和 agenda 已经开始具有其单数形式的含义： 用作集合名词的media 现在则可以指传播工业或共同体。 这样的话，我们刚才给出的例句就不能改成如下形式：没有传媒对报道这一事件表现出很大兴趣 ， 因为这样改动后，这句话所表示的是传播工具本身的不愿意，而不是业者的不愿意。如果media 也象 data 和 agenda 那样， 那么它作为单数形式的用法总有一天会被完全接受的。但是不管它的实用性大小，许多人仍将其视为一个语法错误〔masscult〕Culture as popularized by the mass media.平民文化：通过大众传媒传播的文化〔legend〕The wordslegend and legendary have come to be used in recent years to refer to any person or achievement whose fame promises to be particularly enduring, even if its renown is created more by the media than by oral tradition.Strictly speaking,there is nothinglegendary about the accomplishments of a major-league baseball star or the voice of a famous opera singer, since their accomplishments are documented in an extensive public record.But this new usage is common journalistic hyperboleand in such contexts is acceptable to 55 percent of the Usage Panel.近些年来，legend 和 legendary 这两个词已逐渐被用来指有希望成为享有持久名声的人物或成就， 即使它的名声是通过大众传媒炒作而不是人们口碑而取得的。从严格意义上说，对于棒球联合总会的棒球明星所取得的成绩或者一位著名的歌剧歌唱家的声音来说，根本就没有什么事情可以说是“传奇的” ， 因为他们的成就广为人知。但是，这种新用法是一种很常见的新闻夸张手法。用法委员会中55%的人认为可以在这种上下文中使用〔Murdoch〕Australian-born American communications magnate whose worldwide media holdings include newspapers and magazines, book publishers, television networks, and film studios.默多克·鲁珀特：澳大利亚裔美国传媒大亨，在全球拥有包括报纸与杂志、书籍出版、电视网络与电影工作室等大众传媒〔medium〕A means of mass communication, such as newpapers, magazines, radio, or television.大众传媒：大众传播手段，如报纸、杂志、广播或电视 |
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